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So It's been an absolutely incredible 2 weeks here at IWA HQ, with the Pre Orders for our new Muscle hoodies, I can only speak for myself about these but I can't wait to get mine. ( Arriving late November) After 11 months of running IWA with no design training, no previous with running a business but we're getting somewhere. We have recently come across some really interesting styles of clothing and I'm so excited to show you some new designs of what we have planned! once again, Thank you for all you support, kind words, photos and orders. You...

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How did they do it? For myself (Neal) and for IWA, I know where we came from,  and why we started and where I want it to go? But I had this idea, about finding other athletes from a range of sports to find out why they started and what motivates them? My reason is emotional and I'm sure many others are too? I have no idea how many athletes both Female and makes would want to share their stories but I'd love to find out and share it with them. So although I have this idea, I have no...

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When they're against you. In life so many times I have had people doubt me, judge me, knock me, it took a while for me to shake it. But then I grew this NFG barrier (No Fucks Given)  many don't have this ability, and shy away from trying things. You need to go at these with a full head of steam. What happens if you fail? People will be like I told you so.... and what? Learn from what happened and do it again. Because there is nothing in life that drives me more, then showing this douches they are...

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abs, adidas, athletes, Be somebody, besomebody, best fitness clothing, blog, body building, bodybuilding, Booty, clothing, competitive, confidence, disability, dreams, driven, entrepreneur, fashion, fat loss, fitness, goals, gym, gym clothing, gym wear, gymshark, independant shop, inspire, iwill, lifestyle clothing, model, motivation, muscle, nike, oxford, positivity, sassy, shopify, steve cook, success, t shirts, the beginning, The journey begins, topshop, ukbff, united kingdon, weightloss, youtube -

There is only 4 things you own in life.Although we are told we own everything we buy, or have?This isn't the case, because without sounding pessimistic things come and things go.So after a week of speaking to many people, trying to push some positivity and to try to teach them to not care about people's opinions, when I say people I mean the none family and close friends kind of people.Let's get to it.1. You own your head, yes this allows you to believe the things you want and allows you to become the person you want to be and...

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Life's challenges.I'm sure we have all faced challenges and problems in our every day lives, some massive and others not so big.I'm a lucky guy, I have only had to deal with little hurdles compared to other people who have had to deal with some huge obstacles. It's not fair for me to say problems are meant to test us all, because I have only had to deal with mini problems, mini issues and some so small they barely take two minutes to sort out.But I try to humble myself every time I do face an issue, and try to...

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